Brand Awareness Rising for Heart Choice

Name recognition for the Heart Choice brand of natural plant sterols from Cognis Nutrition & Health, La Grange, IL, continues to climb, according to a new survey, as 46% of consumers interested in managing their cholesterol said they were familiar with the brand—a 14% increase from last year. Cognis commissioned the Omnitel survey conducted in January 2009 by Gfk Custom Research North America. For this nationwide poll, 1000 males and females aged 18 or older were randomly selected to complete telephone interviews.